Ultimate Marketing Function

HBR article “The Ultimate Marketing Machine” by Marc de Swaan Arons, Frank van den Driest, and Keith Weed introduced the challenges of most companies marketing function and organization.  More than 10,000 marketing global executives participated in the Marketing2020 survey for the research to conclude best practices to restructure the departments and their marketing functions to Read More …

These Tools Will Measure Competitors Engagement On Social Media Faster Than You Drink Your Coffee

  Why would anybody care about competitors at all?   I’ve heard the conversation why not, but  today the focus will be on why and on social… And how to do it in a minute. Media is a big ocean where one can swim closer to the audience…and competition. There are few reasons why it’s useful to Read More …

Social Media Metrics: 4 Essentials Of Competitive Benchmarking

Social media metrics are an essential measure for any business online no matter in which industry it is in. That’s why most of the metrics I will put into the template will be easy to find for competitive analysis even without owning the account. As I posted Awesomepova reports, I never explained why each metric I Read More …

3 Reasons Why We Need A Special Cannabis Influencer Platform

  1. Limited Paid Promotion Services. Working at a cannabis company puts big challenges in front of marketing in the digital world. Facebook and Instagram have the biggest audiences and most efficient advertising services, attracting cannabis businesses. But these two platforms have made it impossible for cannabis companies to have the same advertising rights as other industries. Read More …

Influencer Marketing: Social Media Trends Today

Influencer is a new buzzword in the marketing world, and a lucrative tool in the business world today. Influencer marketing is a marketing tool for increasing awareness, shaping brand image and reputation through an individual recognized to be an expert in a demographic niche. The popularity of the “influencer” search term in Google rose over Read More …