Digital Marketing And Social Media Case Study

Maria Tiago and Jose Verissimo attempted to define corporate social media trends in their research from 2014 for Kelley School of Business. Very often researchers focus on understanding the consumer behavior on social media rather than on investigating the corporate behavior in adopting social media as a powerful tool for communication and engagement themselves. Consequently, Read More …

Corporate Website As A Premium Acquisition Channel

Originally posted by madmenintegrated There is an excellent research by Accenture from 2013, based on 15 consumer electronics websites provides evidence on growing influence of corporate website as an important channel in the customer acquisition ecosystem these days. The research shows corporate site makes up 60% of overall digital marketing. Therefore more than half of the efforts Read More …