You might assume that you need an unlimited marketing budget in order to achieve any sort of success on social media. But you don’t actually need a budget at all; what you need is some savvy social media insight about how to better craft and measure your social media efforts.
Take engagement: A like is one thing, but getting a customer to do something? That’s a whole different level of interaction with your brand. The way to do that is to craft messages that offer a prompt—say, a question to answer, a quiz to take, a book to download.
Want more tips on refining your social media efforts? Use this graphic.