Digital Marketing And Social Media Case Study

Maria Tiago and Jose Verissimo attempted to define corporate social media trends in their research from 2014 for Kelley School of Business. Very often researchers focus on understanding the consumer behavior on social media rather than on investigating the corporate behavior in adopting social media as a powerful tool for communication and engagement themselves. Consequently, Read More …

Ultimate Marketing Function

HBR article “The Ultimate Marketing Machine” by Marc de Swaan Arons, Frank van den Driest, and Keith Weed introduced the challenges of most companies marketing function and organization.  More than 10,000 marketing global executives participated in the Marketing2020 survey for the research to conclude best practices to restructure the departments and their marketing functions to Read More …

Corporate Website As A Premium Acquisition Channel

Originally posted by madmenintegrated There is an excellent research by Accenture from 2013, based on 15 consumer electronics websites provides evidence on growing influence of corporate website as an important channel in the customer acquisition ecosystem these days. The research shows corporate site makes up 60% of overall digital marketing. Therefore more than half of the efforts Read More …

These Tools Will Measure Competitors Engagement On Social Media Faster Than You Drink Your Coffee

  Why would anybody care about competitors at all?   I’ve heard the conversation why not, but  today the focus will be on why and on social… And how to do it in a minute. Media is a big ocean where one can swim closer to the audience…and competition. There are few reasons why it’s useful to Read More …

Social Media Metrics: 4 Essentials Of Competitive Benchmarking

Social media metrics are an essential measure for any business online no matter in which industry it is in. That’s why most of the metrics I will put into the template will be easy to find for competitive analysis even without owning the account. As I posted Awesomepova reports, I never explained why each metric I Read More …