100 Inspiring Women World List For GC4Women

  Photo by Kristopher Roller I had a chance to contribute to the “GC4Women Top 100  Women In The World” list for GC4Women. GC4Women is a non-profit organization that believes in all women and girls – and their right to create new opportunities for themselves and their communities. The Global Connections for Women Foundation is the recipient of 2015 Best Read More …

About Amplifying Brand Fans Digitally

Marketers job is to turn non-customers into customers, into happy ones if they are good marketers. However, it is not a common brand experience on how to move forward its relationship with existing customers and benefit from brand fans attracting noncustomers and turning them into brand loyal advocates more organically. What to do with people Read More …

Digital Marketing And Social Media Case Study

Maria Tiago and Jose Verissimo attempted to define corporate social media trends in their research from 2014 for Kelley School of Business. Very often researchers focus on understanding the consumer behavior on social media rather than on investigating the corporate behavior in adopting social media as a powerful tool for communication and engagement themselves. Consequently, Read More …

Ultimate Marketing Function

HBR article “The Ultimate Marketing Machine” by Marc de Swaan Arons, Frank van den Driest, and Keith Weed introduced the challenges of most companies marketing function and organization.  More than 10,000 marketing global executives participated in the Marketing2020 survey for the research to conclude best practices to restructure the departments and their marketing functions to Read More …

Corporate Website As A Premium Acquisition Channel

Originally posted by madmenintegrated There is an excellent research by Accenture from 2013, based on 15 consumer electronics websites provides evidence on growing influence of corporate website as an important channel in the customer acquisition ecosystem these days. The research shows corporate site makes up 60% of overall digital marketing. Therefore more than half of the efforts Read More …

These Tools Will Measure Competitors Engagement On Social Media Faster Than You Drink Your Coffee

  Why would anybody care about competitors at all?   I’ve heard the conversation why not, but  today the focus will be on why and on social… And how to do it in a minute. Media is a big ocean where one can swim closer to the audience…and competition. There are few reasons why it’s useful to Read More …